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The ambience of your working space plays an important role in the efficiency and productivity of your team. It’s not merely the layout, the furniture, or the amenities you have; it’s also the decor that contributes to their creativity, productivity, and professionalism.

Most companies these days focus on ergonomic furniture, comfortable tables and open spaces. They also choose colors that are light and allow the eyes to rest, especially when your workers use a lot of screen time on their computers.

These companies also use these same factors to reinforce their brand image and message. So it’s no coincidence that you see companies using specific colors that reflect their company colors, or decor that carries their logo.

One often overlooked element of office decor that can make a big difference is wall name plates. These small but essential items not only serve a practical purpose in facilitating organization and navigation within the office premises, but also are one of the most small yet significant ways to spread a company’s branding and message.

Incorporating Your Brand into Office Decor

Any company knows branding is important, but often they overlook their office spaces as a significant place where it is apparent and present. Your office walls and furnishings should reflect the company colors, so your office visitors and guests can immediately recognize it as your brand.

But it’s not just wall paint and furniture. A company’s wall name plates should be customized to reflect the brand, the names of the staff, and their role in the company.  Doing so helps create an atmosphere of belonging, not only for the staff but also the visitor.

They can identify the person as being part of the organization, and so can readily address them and relay the information that needs to be shared. So it’s not just a matter of decor and design, but ensuring that your staff is part of the mental furniture of the brand, and they are the representatives of the organization.

Branding Basics Using Wall Name Plates

When it comes to selecting wall name plates for your office, there are several factors to consider. Firstly, you'll want to choose a design that complements the overall aesthetic of your office space.

There are plenty of design options available to suit your preferences. One way to do so is to choose the material of the wall name plates. While metal and acrylic are popular choices for their durability and professional appearance, you may also opt for wood or plastic depending on your budget and aesthetic preferences.

The best way to incorporate your brand is to choose the material that would reflect the messaging of your organization. Often organizations that emphasize durability and longevity use metal, while those that would focus on reusability and green choices would prefer wood or bamboo.

Sometimes it also depends on the industry, and you might find that many manufacturing companies prefer metal wall name plates. Those that are in computer technology, science and research sometimes prefer metal or plastic.

But the best way is to choose a material that would reflect the messaging and decor of your offices. So if the overall aesthetic of the office is modern and sleek, you might prefer reusable plastic or metal wall plates.

Design

Wall name plates come in a variety of designs to suit different preferences and budgets. For a classic and elegant look, consider metal name plates with engraved lettering. These are timeless and professional, making them a popular choice for law firms, corporate offices, and medical practices.

Acrylic name plates, on the other hand, offer a more modern aesthetic with their sleek and glossy finish. They are lightweight and versatile, allowing for a wide range of design possibilities. However, the design that you choose should be similar to your company logo and font.

Using different designs and font styles is not good for branding. Make sure that each wall plate uses the same font, size, and design to ensure that there is uniformity throughout the office decor.

Placement and Installation

Once you've chosen the perfect wall name plates for your office, it's essential to consider their placement and installation. Ideally, wall name plates should be placed at eye level near the entrance of each office or cubicle for easy visibility.

Ensure that they are securely mounted to the wall using appropriate hardware to prevent them from falling or becoming dislodged.

Adding your company logo or branding elements to the name plates for a unique and professional touch, but also should be part of your branding strategy. You can personalize them with the names and titles of individual employees, but you have to make it similar  to create a cohesiveness within the organization.

Branding is More than Decor

Using decor as a branding strategy has long been a part of many company’s methods to spread awareness. But it is only recently that it has been used and adapted by many companies, from company shirts, to company furniture and decor, to wall name plates.

If you want your office decor to help your branding strategy, visit ust at Imprint Plus. We can help make your branding message as compelling as your office decor.