In a world where attention spans are growing ever shorter, first impressions tend to matter even more. This is especially true at conferences, trade shows, networking events, or even within your own office. The way you look and dress is often the first introduction someone has to you or your company. From your out-of-the-day down to the way your company’s booth is designed, everything matters—even the custom name badges you have pinned to your chest.

You’re probably wondering, however, do your badges really create a lasting impression, or do they simply blend into the background?

No matter what your opinion on the matter is, one thing’s for sure: don’t just settle for boring, generic name tags! Eye-catching custom name badges can be a powerful tool for making a positive first impression and helping you stand out from the crowd.

The Power of Visuals: Why They Matter More Than You Think

In today's information-overload world, visuals have become more important than ever. Our brains process visuals much faster than text, and they can significantly influence our thoughts, feelings, and decisions.

This applies not just to custom name badges, but to everything around us – from the user interfaces (UI) of our favorite apps to the websites we visit and the products we buy.  Even our own appearance plays a role in the visual impression we make.

In fact, visual content can trigger emotional responses within milliseconds of being seen. The right colors, shapes, and images can evoke feelings of trust, excitement, sophistication, or even relaxation. Here are some ways that they’re able to accomplish that:

• Color Psychology: Colors have the power to evoke specific emotions and feelings. For example, blue is often associated with trust and security, while red can convey energy and excitement. Understanding color psychology can help you choose badge colors that align with your brand message and the impression you want to create.
• Fonts and Readability: The font you choose for your badges not only affects readability but also influences perception. Clean, sans-serif fonts project a modern and professional image, while serif fonts can convey a sense of tradition or elegance.
• Imagery and Symbolism: Images and logos can be powerful communication tools. A well-chosen image on your badge can spark curiosity, create a sense of connection, or reinforce brand identity.
• Visual Hierarchy and Design Principles: The overall layout and organization of your badge design matters. Using principles like white space, balance, and hierarchy can create a visually appealing and easy-to-read badge that conveys professionalism and attention to detail.

By understanding the power of visuals and applying these design tips, you can transform your custom name badges from an afterthought into a strategic tool for making a positive first impression.  A well-designed badge can help you stand out from the crowd, project confidence, and leave a lasting impact on those you meet.

Grab Attention with the Right Colors

Color is one of the most impactful elements of design. The right color scheme can grab attention, convey your brand identity, and even influence mood. Here's how to use color effectively in your custom name badges:

• Brand Alignment: Choose colors that align with your company's logo or brand palette. This creates visual consistency and reinforces brand recognition. For example, a tech company might use a combination of blue and white, while a creative agency might opt for a more vibrant and playful color scheme.
• High-Contrast Combinations: Ensure the text on your badges is clearly visible. Use high-contrasting color combinations, such as black text on a white background or white text on a dark background.
• Consider the Event: Think about the overall tone of the event when choosing colors. For a professional conference, muted tones might be appropriate, while a tradeshow might allow for a more energetic color combination.

Choosing the Right Fonts for Your Custom Name Badge

The font you choose for your custom name badges can significantly impact readability and overall aesthetics. Here are some tips for font selection:

• Clarity Above All Else: The most important thing is that the text on your badges is easy to read, even from a distance. Avoid overly decorative fonts or script styles that might be difficult to decipher.
• Sans Serif for Modernity: Sans serif fonts, like Arial or Helvetica, are clean and modern, making them perfect for most business settings.
• Serif for Tradition: Serif fonts, like Times New Roman or Garamond, can add a touch of elegance and tradition to your badges. These might be suitable for established companies or formal events.
• Keep it Consistent: Use the same font throughout your badge design, including for names, titles, and company information. This creates a sense of visual order and professionalism.

Add Visual Interest with Images and Logos

Logos and images can further enhance the visual appeal of your custom name badges. Here's how to incorporate them effectively:

• Company Logo: Including your company logo is a great way to increase brand recognition. Keep the logo size proportional to the badge and ensure it's clear and crisp.
• Event Theme: For event-specific badges, consider incorporating images or icons that reflect the event theme. This can be a fun way to add visual interest and create a cohesive experience.
• Keep it Simple: Avoid cluttering your badges with too many images or logos. Stick to one or two visuals that complement the overall design.

There are a ton of factors and elements that go into fantastic design. These are just the icing on the cake, but hopefully they’re detailed enough to give you an idea of how to go about designing custom name badges for your next conference or event.

If you’re already ready with the perfect design for your name badges, though, then you can check out our printing services here at Imprint Plus and get ready to rock the best-quality badges at that next mixer.

The ambience of your working space plays an important role in the efficiency and productivity of your team. It’s not merely the layout, the furniture, or the amenities you have; it’s also the decor that contributes to their creativity, productivity, and professionalism.

Most companies these days focus on ergonomic furniture, comfortable tables and open spaces. They also choose colors that are light and allow the eyes to rest, especially when your workers use a lot of screen time on their computers.

These companies also use these same factors to reinforce their brand image and message. So it’s no coincidence that you see companies using specific colors that reflect their company colors, or decor that carries their logo.

One often overlooked element of office decor that can make a big difference is wall name plates. These small but essential items not only serve a practical purpose in facilitating organization and navigation within the office premises, but also are one of the most small yet significant ways to spread a company’s branding and message.

Incorporating Your Brand into Office Decor

Any company knows branding is important, but often they overlook their office spaces as a significant place where it is apparent and present. Your office walls and furnishings should reflect the company colors, so your office visitors and guests can immediately recognize it as your brand.

But it’s not just wall paint and furniture. A company’s wall name plates should be customized to reflect the brand, the names of the staff, and their role in the company.  Doing so helps create an atmosphere of belonging, not only for the staff but also the visitor.

They can identify the person as being part of the organization, and so can readily address them and relay the information that needs to be shared. So it’s not just a matter of decor and design, but ensuring that your staff is part of the mental furniture of the brand, and they are the representatives of the organization.

Branding Basics Using Wall Name Plates

When it comes to selecting wall name plates for your office, there are several factors to consider. Firstly, you'll want to choose a design that complements the overall aesthetic of your office space.

There are plenty of design options available to suit your preferences. One way to do so is to choose the material of the wall name plates. While metal and acrylic are popular choices for their durability and professional appearance, you may also opt for wood or plastic depending on your budget and aesthetic preferences.

The best way to incorporate your brand is to choose the material that would reflect the messaging of your organization. Often organizations that emphasize durability and longevity use metal, while those that would focus on reusability and green choices would prefer wood or bamboo.

Sometimes it also depends on the industry, and you might find that many manufacturing companies prefer metal wall name plates. Those that are in computer technology, science and research sometimes prefer metal or plastic.

But the best way is to choose a material that would reflect the messaging and decor of your offices. So if the overall aesthetic of the office is modern and sleek, you might prefer reusable plastic or metal wall plates.

Design

Wall name plates come in a variety of designs to suit different preferences and budgets. For a classic and elegant look, consider metal name plates with engraved lettering. These are timeless and professional, making them a popular choice for law firms, corporate offices, and medical practices.

Acrylic name plates, on the other hand, offer a more modern aesthetic with their sleek and glossy finish. They are lightweight and versatile, allowing for a wide range of design possibilities. However, the design that you choose should be similar to your company logo and font.

Using different designs and font styles is not good for branding. Make sure that each wall plate uses the same font, size, and design to ensure that there is uniformity throughout the office decor.

Placement and Installation

Once you've chosen the perfect wall name plates for your office, it's essential to consider their placement and installation. Ideally, wall name plates should be placed at eye level near the entrance of each office or cubicle for easy visibility.

Ensure that they are securely mounted to the wall using appropriate hardware to prevent them from falling or becoming dislodged.

Adding your company logo or branding elements to the name plates for a unique and professional touch, but also should be part of your branding strategy. You can personalize them with the names and titles of individual employees, but you have to make it similar  to create a cohesiveness within the organization.

Branding is More than Decor

Using decor as a branding strategy has long been a part of many company’s methods to spread awareness. But it is only recently that it has been used and adapted by many companies, from company shirts, to company furniture and decor, to wall name plates.

If you want your office decor to help your branding strategy, visit ust at Imprint Plus. We can help make your branding message as compelling as your office decor.

When it comes to trade shows, most businesses have experienced hundreds of potential customers walking by their booths each hour. The question is, how many actually stop to chat and learn about your business?

In this fast-paced environment, every detail counts, and that includes the often-overlooked name tag.

Printable name tags are more than just a way to identify yourself; they're a silent salesperson, a mini billboard promoting your brand and making a lasting first impression. But with countless companies vying for attention, how can you ensure your printable name tags stand out from the sea of standard white rectangles?

Don't worry, we've got you covered! This article dives a little bit into the art of designing impactful printable name tags for trade shows, maximizing their effectiveness and helping you connect with potential customers.

The Power of Clear Branding: Making Your Mark

Your name tag is a prime opportunity to showcase your brand identity. And it’s your brand identity that will really help you stand out amidst a crowd filled with competition. So, it’s imperative that first and foremost, you have a strong and distinct brand identity that sets you apart from the rest.

Here's a crash course on branding basics:

• Know Your Audience: Who are you trying to reach? Understanding your ideal customer's demographics, needs, and preferences is crucial for crafting a brand message that speaks to them.
• Define Your Brand Identity: What makes your company unique? What are your core values and mission? Having a clear brand identity allows you to develop messaging and visuals that are consistent and impactful.
• Be Consistent: Your brand should be a cohesive experience across all touchpoints, from your website and marketing materials to your social media presence and, of course, your printable name tags. Use consistent colors, fonts, and messaging to create a strong brand image.
• Keep it Simple: Avoid overly complex designs or jargon. Your brand message should be clear, concise, and easy to understand.

By following these fundamental principles, you can build a strong brand foundation that translates into impactful marketing materials, including eye-catching printable name tags that leave a lasting impression at trade shows and beyond.

Now, when it comes to your name badges, here's how to achieve a cohesive and impactful look:

• Colors that Pop: Use colors that are consistent with your brand logo and marketing materials. Bold colors grab attention, but consider your target audience and overall brand message. For example, a tech company might choose vibrant blues and greens, while a financial services firm might opt for a more sophisticated navy and gold combination.
• Logo Love: Don't forget your logo! Including a clear and recognizable logo on your printable name tag instantly identifies your company and reinforces brand recognition.
• Font Fundamentals: Choose a clean, easy-to-read font that complements your logo and brand style. Avoid overly decorative fonts that might be difficult to decipher from a distance.

Information at a Glance: Essential Details for Connection

A well-designed printable name tag doesn't just look good; it provides valuable information to potential customers. Here's what you should include:

• Your Name and Title: This is a basic but crucial element. Use a large enough font size for easy reading, and consider including your title or area of expertise to provide context and spark conversation.
• Company Information: Include your company name and logo, as discussed earlier. For added impact, you could also incorporate a website address or a short tagline that summarizes what your company does.
• Contact Details: Make it easy for potential customers to connect with you after the trade show. Include your email address, social media handles, or a QR code that leads to your company website or contact information.

Creative Touches for Maximum Impact

While clear branding and essential details are key, don't be afraid to add a creative touch to your printable name tags and make them truly memorable. Here are some ideas:

• Materials and Shape: You can choose to step beyond the standard rectangle and explore shapes that reflect your brand or product. For example, a bakery might use a cookie-shaped tag, while a business that’s focused on sustainability could opt for badges made from bamboo.
• Spark Conversation: Incorporate conversation starters or icebreaker questions on your printable name tags. This can be as simple as "What brings you to the trade show today?" or something more specific to your industry.
• Offer a Special Deal: Use your printable name tags as a mini marketing tool. Include a discount code or a special offer for those who visit your booth. This incentivizes attendees to stop by and learn more about your company.

Standing Out from the Crowd: Your Secret Weapon for Trade Show Success

By following these tips and incorporating creativity, you can transform your printable name tags from an afterthought into a powerful marketing tool.

Remember, these miniature billboards are an extension of your brand and play a crucial role in making a positive first impression at trade shows. Invest in high-quality, eye-catching printable name tags, and watch your trade show success soar!

Make Your Mark: Let Imprint Plus Help You Shine

At Imprint Plus, we understand the importance of impactful branding, and we're here to help you make a lasting impression at your next trade show.

We offer a wide range of customizable printable name tags in various sizes, shapes, and materials. Our team of experts can help you design tags that perfectly reflect your brand and grab attention on the trade show floor.

Check out our offerings today and let us help you create printable name tags that turn potential customers into loyal brand advocates!

The modern workplace can seem cold and impersonal, but you and your office staff can still find a way to make any space welcoming, inspiring, and reflect your individuality. Most people approach office decor as merely functional, but personalization can do so much more for your productivity and morale too.

One such way to infuse personality into your office decor is by incorporating personalized desk name plates. A name plate is often seen as a symbol of success and achievement for anyone who has it in their office space,but it also has another importance especially when it comes to adding personal touches to your workspace.

Why Personalization Matters

Personalization is now seen as a business strategy to improve productivity and staff morale. It goes beyond mere decoration, and provides a sense of ownership and belonging in the workplace.

For employees to feel engaged, motivated, and invested in their work, they have to identify with their company’s brand and message. It must reflect a part of their personality that makes them feel engaged and included in the company culture.

So how does personalizing a desk name plate help? Personalizing office items makes staff feel recognized and seen, which makes them feel less like a cog in a well-oiled machine. Instead, they feel they are important and valuable members of an organization working towards a common goal.

Personalizing Desk Name Plates

Desk name plates serve a practical purpose by identifying individual workspaces, but they can also be an opportunity for personal expression. Personalized desk name plates allow employees to showcase their personality, job title, and even their sense of humor.

Whether it's a sleek metal plate engraved with a name and job title or a whimsical design featuring a favorite quote or hobby, personalized desk name plates add character and charm to any workspace.

When selecting a personalized desk name plate for your workspace, there are several factors to consider. Firstly, consider the material and design that best reflects your personality and the overall aesthetic of your office.

Metal name plates offer a classic and professional look, while acrylic or wood name plates can add warmth and texture to your desk. Additionally, think about the size and placement of the name plate to ensure it fits seamlessly into your workspace without overcrowding or obstructing your work area.

If your organization focuses on earth-friendly messages and green choices, reusable and recyclable name plates are your go-to choice. These name plates can still have the personalization features you want, however they can be changed or altered especially when there is a change of position or role.

Another way to personalize desk name plates is adding pictures and symbols of your company and staff. This makes the sign highly personable and identifiable, making it easier for anyone to identify the person and the staff member's role.

Other Ways to Add Personalization in the Office

There are other ways to add personalization in any office setting. You can customize office signs such as cling decals, foam boards, door hangers, and other office signs. You can customize them to reflect not only your company colors but also to convey your company message to your customers and the general public.

You can also select several ways to display these signs and plates. Mounting them can be a design choice, and so whether you want them as a wall fixture, a cubicle or a desk stand depends on your team’s decor decisions.

Another way to personalize your office decor is to choose furniture and decor that is similar in color, hues, tones, and shapes to your office logo and company colors.  Doing so often makes any office appear sleek and modern, but also very unique and memorable.

You can then use the desk name plates to feature the name, role or title of the employee, along with their favorite quote or hobbies. In this regard you might have to ask what kind of information your staff are willing to disclose, so they won’t feel as if anyone is invading their privacy.

You can also create a wall of memories for your employees and staff, using their personalized desk name plates to identify their achievements, milestones, and company celebrations and activities that they've been part of.

Putting this “wall of memories” in an area where everyone can see them gives your office an atmosphere of lightness, joy, and camaraderie that is visible to everyone, including visitors and guests.

The name plates, along with captions and messages, can make everyone feel valued as a staff member and teammate. This can boost morale and encourage everyone to be engaged in all their activities, creating a positive and uplifting work environment that fosters creativity, collaboration, and productivity.

Additionally, using personalization in this way can help attract and retain top talent as it can help showcase the unique culture and identity of your organization.

Personal Touches In the Office is a Game Changer

Personalization in the modern workplace can be a challenge, but when done properly, it can  offer a simple yet effective way to infuse personality and character into your office decor while also serving a practical purpose.

You can do it with office paint, furniture, and decor, but you can also use name plates, office signs, cling decals, boards, and other signs you use in the office. Your work space does not have to appear generic, you can add small touches that can make it uniquely yours.

If you are looking for customizable office signs and desk name plates, Imprint Plus is the one for you. Visit us and find a variety of customizable name plates and signs that can make your workspace very welcoming and productive.

Make your office a place where your staff, customers, and guests feel comfortable and very valued. We offer different types of personalized desk name plates that you can customize the way you want. Whether it’s adding personal touches to your decor, or informing your customers, Imprint Plus has what you need.

When operating or managing a business, it can be so easy to stay primarily focused on the “big things,” like your customer service, product production, sales, and so on. In doing so, however, you may find yourself too heavily fixated on these parts of the business. That means some other little (yet still impactful) details get tossed aside– and that includes name tags and badges.

Overlooking these convenient items can lead to detrimental effects across the board in many businesses, as these small items can help in a big way. So, this begs the question: which industries should use name tags without question? Let’s take a look at just six industries that should definitely use name tags in their line of business.

1. Hospitality

In the hospitality industry, it is extremely important to always make the customers feel at ease and relaxed as much as possible. Staff members who wear name tags further the clients’ experience because they will boost their own approachability and the customers’ comfortability.

Having these in place ensures that staff members are friendly and hospitable; customers are also more likely to remember their names. Customers can then reference a staff member’s name if they require assistance or if they wanted to compliment them for their excellent service!

We personally recommend that employees and other members of staff in the hospitality industry, from hotel employees to cruise ship members, use either plastic or metal name tags with logos in particular, as these are sturdy, non-imposing, and efficiently raise brand awareness all at once.

2. Healthcare

In nearly all areas of the healthcare industry, comfort and happiness are exceptionally important. Patients need to feel confident in the healthcare establishments they are using for their services and care. The use of name tags can contribute to that trust.

Whether the employee is a doctor, pharmacist, specialist, or customer service agent, all should be wearing a name tag or badge. This seemingly small addition will result in a vast and remarkable improvement in the relationship between the customer and healthcare representative. These badges are also key for optimal safety and security for all in hospitals, clinics, and other locations.

Nurses, doctors, and other staff should especially use metal name tags with logos because these stay affixed and properly display symbols to connect them with their particular department and/or business.

3. Media

In most scenarios, those who work in the media, like journalists, could only benefit from having their name known. There are actually many situations where they are required to have their name prominently shown along with their media channel/company.

This is precisely why journalists and others within the media absolutely need to utilize name tags (and many times name badges). Not only that but these name badges will further safety and security in specific locations, like in VIP events and areas that have gated access.

4. Retail

It is no secret that the retail business is an important one that makes a huge impact on not only our daily lives but on our country as a whole (and even the world). In order to stand out in this bustling industry, staff members of all levels need to wear a name tag.

With the right name tag, workers and staff members of varying capacities will be able to stand out with both customers and higher-level employees. That way, when they make the right impression, they will be far more likely to be memorable, ultimately building trust between employee and customer.

5. Law Enforcement and Other Officials

When it comes to members of law enforcement, government officials, military members, and other such roles, security is vital. These members should be wearing name tags at all times for accessing secure locations and special areas.

Not only that but when these members wear name tags in public, however, they supply an air of comfort and trustworthiness among citizens.

Uniformity is essential when being in these roles but so is individuality. These members can simultaneously display their camaraderie thanks to their uniforms and their uniqueness with their name tags.

Name tags can show important information, like names, ranks, positions, and more. That is why we can’t recommend our metal name tags with logos enough for this industry. They can be customized to display any information necessary for seamless visibility.

6. Food Service and Restaurants

When restaurant employees and staff wear professional yet comfortable name tags, they are able to be far more memorable. When customers require their attention, they’re able to ask for them by name, ultimately limiting confusion and even saving time. Staff members can also connect with customers on a more personal level while serving them.

This is especially true for restaurants and other such establishments that require uniforms for all the staff members. With name tags, you can provide your staff with a sense of individuality while also showcasing their approachability.

At Imprint Plus, we offer the most reliable name tags that meet the requirements of your specific industry. Choose from a range of name tags, badges, and other identification products designed to meet your business needs. If you have any questions, give us a call at 1-855-286-2158.

Needing to purchase ID cards externally from a vendor is not the right choice for every business, especially for organizations with a large headcount of staff. In these situations, having a capable ID card printer on hand can streamline both onboarding and operations.

Having access to a reliable, versatile ID card printer can streamline your marketing efforts, cut costs for your organization, improve communications, and much more. Here are some of the top benefits of having your own printer in-house as opposed to outsourcing.

Convenience

For organizations that deal with a lot of turnover or employee mobility, the need to print new badge designs or change titles on badges may come up frequently. It makes no sense to wait weeks or months for a printer or designer to make those changes when you can do it yourself.

Cost-Efficient High-Volume Printing

If you only print a new badge every few months, it might make sense for you to partner with a third-party provider to design and print your badges. But at a certain point, it’s very likely you’ll save money if you print your own badges in-house, especially for enterprise-level operations with a large count of employees, with new hires and employee promotions taking place regularly.

Scalability

Aside from the fact that you may be able to save money with your own ID card printer, you may be able to scale operations as well. There will be less of a need to project lead times for purchasing or designing new badges, especially if you do it in-house. The supply chain will shrink and you’ll be able to design and print name badges with greater efficiency.

Boost Security and Access Control

By eliminating the need to wait around for or rely on your badge printing service, you can also strengthen security protocols. When you need a new badge or a new set of badges, you can simply print them in-house. Eliminating the need to wait for orders of new name tags to be delivered, you can improve visual security around your offices and facilities.

Greater Control and Flexibility

Have you ever experienced a misstep in communication with a supplier or even a seller that required you to backtrack in order to fix the error? The more you bring in-house, the less likely that is to happen - you can oversee every step of the process from planning through the design of new ID badges and then print as needed.

Boost Marketing Efforts

By taking greater control of your badge designing and printing process, you can potentially boost the power of your brand, improving marketing efforts, creating a better experience between employees and customers as well.

What Industries Can an ID Card Printer Benefit?

Investing in an ID card printer can also be highly useful for the following applications and industries:

• Photo IDs for universities and schools
• Healthcare organizations and facilities
• Hotels and resorts
• As payment cards
• As loyalty or membership cards
• As event identification
• As transport passes

What ID Card Printer Capabilities Are There?

Here at Imprint Plus, we sell two main types of ID card printers; what we call entry-level printers and then what we call mid-level printers.

Entry Level Printers

We offer two different classes of ID card printers that we consider entry level: our Smart 31S Single-Sided Printers and our Smart 31D Dual-Sided Printers which can print on both sides.

Both of these printers offer unique functionality and features. For example, they both offer edge-to-edge printing for high-quality, detailed, professional-looking ID cards, either in 300, 600, or 1,200 DPI.

Print speeds vary according to function. For monochrome printing, both the single and dual-sided printers can print a card in 5 seconds, up to 720 cards per hour. For YMCKO and YMCKOK they teak 20 and 26 seconds per card max, respectively.

These systems feature two simple LED buttons at the front for easy operation and offer UV printing functionality to print quality, durable cards.

Mid Level ID Card Printers

Our Mid Level 51 Series Wizard is capable of either single (51S) or double-sided (51D) card printing, the latter of which is capable of lamination (51L) as well when equipped with a Flipper or Laminator Module. These printers are capable of producing higher-quality ID cards, even though that feature holograms (for improved security), and feature DLW (Direct Laminating in a Wink) technology.

Like the entry-level 31 Series, the 51 Series also offers edge-to-edge printing and either 300, 600, or 1,200 DPI. It can also print a monochromatic card in 5 seconds, but is a little bit faster with YMCKO and YMCKOK printing, printing a card in 17 or 22 seconds each, respectively. These advanced systems are a little faster and a little bit quieter than our more basic systems, as well.

They also feature UV printing for durability and longevity, as well as 2 LED operator buttons and a 2-line LCD display for ease of management and use. The Smart 51L also offers holographic lamination to improve visual security and boost card durability. High-quality, reliable in-house bade printing is within reach. These mid-level printers even feature quieter operation.

Regardless of which version is most suitable for your organization, all of our ID badge printers produce professional-quality name tags, cards, and badges.

How Much Does an ID Card Printer Cost?

The price of an ID card printer varies according to the type you’re interested in. Need a quote or have questions about any of our ID printers or their capabilities? Call 800-563-2464 or fill out the form here, and we’d be more than happy to help!

Workplace uniforms have been a key ingredient in various businesses for hundreds of years. Uniforms used specifically during work were first implemented in the 17th century by servants of European courts. They all matched in color and overall design while also showcasing their master’s initials or coat of arms.

Since then, uniforms have been utilized by countless businesses in a wide range of industries. Some of these include food service, schools, clubs, hospitality, government, military, and healthcare, among many others.

If you are in a business that you believe requires uniforms, you may need some help deciding on what components to include. That is why we have compiled this list of seven staff uniform tips to boost your business’s success!

1. Choose Only Comfortable and Fitting Clothing Options

One of the most important aspects of any uniform is its comfort level. You certainly do not want to give your staff members uniforms that are itchy, too tight, too loose, made of ill-fitting material, or any other undesirable trait!

This is because when staff members are comfortable, they are happier. By providing them with uniforms that they might even enjoy putting on, their morale and overall joy at work will increase.

On top of that, the trust your clients have in your business will soar if your employees are happier, more pleasant, and even wearing properly fitted clothes.

When your staff members wear ill-fitting clothes, this exudes indifference and unprofessionalism. These are two traits you definitely do not want your company to have!

Simply put: uniforms need to be comfortable and fit everyone well!

2. Add Personalized Name Tags or Badges that Are Durable

When customers see your employees’ names effectively displayed on their person, there is a unique connection immediately established between the two individuals but also the client and brand.

By adding personalized name tags or badges to each employee’s uniform, you are highlighting each member’s specific and unique presence, role, and contribution. These personalized name tags can include their name, their job title, the business name, and other key information.

This addition will achieve numerous tasks: humanize your employees, increase employee camaraderie, break the ice, build business relationships, establish professionalism, and much more.

However, choosing flimsy and “low quality" name tags will reflect poorly on your brand as a whole (and could even cause damage to your uniforms!). Be sure to choose only high-quality personalized name tags to present your business in the best way possible.

3. Opt for Modern Styles

When it comes to your employees' uniforms, you certainly don’t want them to be dressed in outdated styles! Regardless of your industry, you should take into account what is considered in style as recently as possible. That way, your employees appear contemporary, professional and on-trend.

After all, what is reflected by your employees is also what is reflected by your business. If they appear outdated, it can symbolize that your business is outdated, too.

4. Make Sure All Uniforms Will Last

One of the biggest mistakes you can make when purchasing uniforms for your team is choosing options that are not built to last. After all, “you get what you pay for.” You buy cheap, you get cheap.

If you have to pay a bit more for uniforms for higher-quality options, then we recommend you do it. This little extra expenditure now may save you more money down the road in tailor fees and replacing torn/ruined uniforms!

5. Stay “Uniform” in Your Branding

Consistency is key, especially when it comes to your brand. Ensure that the uniforms align with your brand’s colors schemes and other key attributes. If consistency is lacking, you can easily confuse potential customers and appear disheveled, unprofessional, and, ultimately, untrustworthy.

Therefore, keep everything consistent and “uniform.” Choose one logo and one color scheme– then stick to it. This certainly applies to your employee’s attire. By having all employees wear the same uniforms that match your branding, ideal consistency is achieved for your brand, which will then look very well operated.

6. Consider Adding Accessories

As they say, “It’s the little things in life that matter.” This age-old expression can also be applied to the “little things” you add to your uniforms. Just because you have ordered a specific uniform doesn’t mean you can’t include some self-chosen fun accessories with it!

Some examples of such accessories could be on-brand neckties, headbands, head wraps, belts, and even socks! These additions can further enhance your brand’s image, making it even more memorable for onlookers and, essentially, potential clients.

7. Ensure the Uniforms Have Your Business Logo and/or Name

It’s important to remember that these uniforms are a part of your business. Therefore, they can be used as a simple form of advertising! Don’t forget to add your business name and/or logo in plain view (but make sure it’s subtle and not ostentatious!).

When it comes to your business, every component needs to help you achieve your goals– and that includes your staff’s uniforms. Take these seriously, from personalized name tags to garments, and your business will undoubtedly bloom. You and your business won’t be sorry that you did!

Many organizations today are aware of the need to reduce their carbon footprint. Most employees and C-Suite level executives are on the same page regarding the impact the corporate world has on the environment and our communities and are actively looking for ways to reduce it.

While some progress has been made, many companies are still struggling to become carbon neutral. This is mainly because most of the signals they receive come in abstract directives that are hard to be translated into actionable strategies. For instance, most carbon calculators measure the number of employees in a facility and the amount of energy that they use, then tell them how many trees they should plant or offset to become carbon neutral.

This might be a feel-good way to make us think we´re off the hook by performing a one-off deed, but it is still not an accurate way to measure or offset the true impact your company has on the environment.

Fortunately, there are objective and truly sustainable ways to reduce carbon emissions and make your employees proud of wearing your brand logo in their ID badges. Let´s go through at least 3 of them.

Reduce Energy Use

This one is a no-brainer. Most of us have been doing this for the last few decades, at least individually. However, when it comes to organizations and businesses, things inevitably start falling through the cracks.

Experts calculate that energy use represents at least half of an organization´s carbon footprint. Here, little changes can make a big difference. Installing motion sensors in the parking lot, turning off lights and computers when not in use, using LED bulbs instead of traditional ones, taking shorter showers (it may sound stupid but you´re actually wasting more water than you think), wearing your sweater at work - all these small changes will be accounted for and make a difference.

These will not only help your company become more sustainable in the long run but will also cut costs on energy bills.

TIP: Also, stop idling your car for more than 30 seconds when waiting for someone or leaving the office at night. You just waste gas and pollute the air!

Invest In Green Office Equipment

This goes hand in hand with our previous item. Sustainable equipment usually does the same amount of work while using less energy and resources.

Office equipment is constantly evolving, and it just makes sense to go green. Investing in energy-efficient office equipment will help your organization use fewer resources while getting the same results.

Here are a few examples:

• Invest in printers that offer double-sided printing - this will help you use both sides of the paper thus cutting down on deforestation and the need of cutting trees.
• Be smart about your office equipment: if you don´t think you will need to photocopy a document anymore, ask yourself why. Maybe it could be sent by email instead of being photocopied?
• Replace your kitchen appliances with high-energy rating ones.
• Install LED lighting (and get rid of your old lighting fixtures)
• Install motion sensors (you will be surprised how many lights are left on in buildings at night - even when no one is there! This happens all the time).

Use Renewable Energy Sources

Most companies are pretty efficient when it comes to powering up their facilities, not wasting energy on lights or infrastructures that have already been paid for years ago. However, many refuse to acknowledge the fact that electricity can be produced with clean and sustainable sources of energy, such as solar power.

While green energy can be more expensive to install, many utilities are starting to offer ways for companies to offset the initial cost through tax deductions. Solar panels are all the rage right now, and they can provide enough energy to power most of your office equipment.

Offer Flexible Schedules

Organizations have always considered transportation-related pollution as an externality they could not control. After all, the way their employees got to work was considered to be none of their business. However, after the events of 2020 many businesses made the transition to remote working and were able to measure the impact this had on pollution reduction.

Cutting down on transportation, be it private or mass, for meetings, office work, and corporate events, not only saves staff commuting times and expenses, it is a great way to reduce the impact of fossil fuel-based (and electric) vehicles.

Make Sure You Deal With Sustainable Suppliers

When it comes to your suppliers, make sure you choose ones that are mindful of your company's goals and environment. Not only the products they provide should be green, but also how they treat the environment when doing their job.

It is vital for companies to do both: reduce their carbon footprint at home and practice sustainable purchasing habits when buying the materials they need. For example, here at Imprint Plus we offer companies and organizations eco-friendly products such as reusable name badge holders or name tags, and have taken concrete steps to limit our environmental impact.

If you want to learn more about how we can help you reach your sustainability goals through our products and processes, feel free to contact us.

In the field of hospitality, quality service is everything. You want your customers to have a positive encounter with each and every employee they meet. They should feel as though every staff member is fully attentive to their needs and wants to make sure their stay is pleasant. These kinds of experiences can make their stay at your hotel great overall and improve their chances of returning at some point for another visit.

Positive interactions with hotel staff can not only improve the rate of retention, but also improve the chance that they would provide flattering word of mouth recommendations. These recommendations are invaluable and can lead to many new clients coming in because they heard such good things from others.

All this is to say, you should do everything you can to ensure that your hotel delivers on positive interactions with clients. You can say that this starts with appearances. Before clients speak to staff members, they see them and form quick, general opinions. One of the first things your clients will see are the staff members in their uniforms, ready to perform their tasks to make the customer feel at ease during their visit to the hotel.

Hospitality name badges play a large role in initial interactions between staff and clients, helping the clients to feel better about their interactions and helping staff to perform their tasks better. It all comes down to these interactions and how customers feel about your employees.

If you do not already have them in place in your hotel’s dress code or you feel like your business could do better, it might be time to design and purchase some hospitality name badges soon. Use name badges for hotel staff to improve their appearance and performance for guests at the hotel.

For more clarity, here are some of the key benefits of using hospitality name badges at your hotel, along with a few tips on creating the perfect name badges for your hotel employees.

Make Guests More Comfortable

Knowing the names of the staff members they are speaking to can greatly influence the interactions between guests and your employees. Guests will feel more comfortable if they have the employee’s name openly displayed in front of them, since this eases the natural flow of conversation and makes it easier for them to address staff directly.

This also helps when guests are trying to refer to employees, for any reason. They may have a concern, or they might want to leave a compliment for the service. Hospitality name badges are a small detail that can have lasting impacts on the guest’s feelings about their stay. 

Look Polished and Professional

We have to stress the importance of maintaining a certain image around hotel clients because it plays a huge part in their overall experience and the chances of them returning. Having staff wear high-quality name badges makes them appear more polished and professional.

This is exactly what hotel guests need to see during their stay. They need to know that the staff are professional and reliable. This helps to put them at ease, knowing they are in good care at your establishment. This image speaks well of both your employees and your hotel as a whole.

How to Design Your Badges

After going into detail discussing the merits of using hospitality name badges for your hotel, let’s take a look at some of the options you have for designing your name badges. There are lots of styles and materials for you to choose from, and each one says something different about your business.

As long as you have a clear vision in mind of how you want your employees to look and what you want the badges to say about them, designing name badges for hotel staff should be fairly simple.

Your first priority is to make sure that the quality is there. Regardless of which material you use, you can have high-quality name badges that present your brand in a positive light.

By high-quality, we are referring to a number of small details that reveal how the name badges were made. Your hospitality name badges should be durable, long-lasting, and have a good weight to them. The ink should be vibrant and retain that vibrancy for as long as you have it.

We are proud of the quality products we produce at Imprint Plus and take great measures to ensure that everything we create meets our high standards. Consistency is key across all of our name badges, in any type of material.

With quality guaranteed, you should then focus on the design of your customized name badge itself. Identify which material represents your hotel’s brand the best and move forward with that.

We offer hotel name badges in metal, plastic, and even bamboo for the more environmentally-conscious companies. This also includes metal-backed reusable name badges, which can be used for any employees. You simply need to replace the name tag insert inside with an updated one to match the employee’s details.

Finally, after deciding on the materials, you can determine which types of name badge accessories you may want for them. We offer different styles of badge talkers, which are easily attached to the badges and say whatever you may want. You can use these to share a greeting, distinguish multilingual employees, or to show what services they provide.

After taking the steps to design your perfect hotel name badge, you can make this easy addition to your staff’s uniforms. And just like that, your hotel’s staff members have thoughtfully designed hospitality name badges that represent them and the company well.

Just as promised, we broke down the main benefits of using hospitality name badges at a hotel, and how you can go about designing ones that represent your hotel appropriately. We often work with hotels and other businesses in the field of hospitality, so we are familiar with the needs this industry has when it comes to name badges and appearances.

Learn more about our hotel name badges and see what Imprint Plus can do to help your hotel present itself as well as possible to clients.

The planet is in the midst of what some are calling “The Plastic Crisis.” It’s estimated that 14 million tons of plastic make their way into the world’s oceans each year and that the equivalent of 22 billion plastic bottles ends up in landfills in the same amount of time.

This has spurred individuals and businesses to rethink their current consumption habits and adopt more sustainable alternatives wherever possible.

Here at Imprint Plus, we did our research, too, and came up with the Eco Badge, a reusable, custom plastic name tag that adds a lot of value.

What Is the Eco-Badge Made of?

The secret behind the eco-friendliness of the Eco Badge is that it’s made from high-density polyethylene, also known as HDPE.

Many types of recycled plastic products are made from HDPE, including some brands of outdoor, all-weather furniture.

Lightweight, strong, and remarkably resilient, HDPE is made from a string of polyethylene molecules and is commonly sold in sheets.

It is commonly used to create food and beverage containers, bottles, pipes, cutting boards, and a variety of other consumer products.

It’s also the keynote ingredient behind the construction of the Eco Badge - but what makes it such a big deal?

Well, HDPE is considered a low-hazard polymer material. Producing it does not release toxins into the environment, and it has a low risk of leaching into water sources. It also does not release toxins or toxic fumes as it breaks down.

Even though HDPE does not easily biodegrade or convert into biomass, it can be easily recycled and it often is. In fact, it is resistant to many chemical solvents, making recycling easier.

In fact, after single-use HDPE products like milk jugs and detergent bottles have been spent, they’re recycled into chairs, tables, and other more durable goods.

The other thing about HDPE is it’s downright tough, making it a choice synthetic for the creation of reusable products such as custom plastic name tags such as the Eco Badge. Since HDPE is amazingly strong and abrasion and impact-resistant, it is a very long-lasting material that can be used for years without breaking or wearing down.

Eco Badge Benefits

Obviously, one of the strongest draws of the Eco Badge is the fact that it is a highly sustainable solution.

The Eco Badge features highly durable construction. Eco Badges are available in 11 different sizes and several different colors. They are made from .055” sheets of highly durable HDPE with a smooth finish that is ready for printing on both sides and compatible with UV printers.

They are also strong yet very lightweight, and HDPE is naturally resistant to chemical and microbial attack, making them not only long-lasting but sanitary as well.

As reusable name badges, they will last a long time with proper care, and when you do need to get rid of them, you can recycle them in full confidence that you’re doing your best for the environment.

Better for Branding, Too!

The Eco Badge is also great for branding and improving the customer experience, too, since it can be used as a custom plastic name tag that can be configured to reflect the value of your organization.

These custom name tags are available in three shapes and a variety of different sizes - depending on your needs - and are available in a wide range of full-color options.

They’re the perfect all-in-one solution for custom reusable name tags that can be pre-printed with your company’s logo. Names, titles and more can then be added with a label maker or a marker - whatever works best for you.

Another note on durability - the Eco Badge features superior ink adhesion for long-lasting durability and communication. Moreover, there’s no limit to what we can create and there are no hidden charges for characters or limits. If you want to add a name or a title, just let us know and we can make it happen.

Updating your staff with a fleet of custom plastic name badges has the potential to dramatically enhance your branding efforts, improve brand consistency, and streamline communication with clients. Plus, these badges are suitable for all different sorts of industries and durable enough for both indoor and outdoor use!

Design Your Own Custom Plastic Name Tags!

While you can here, we’re more than happy to work with you to help you complete your vision, and it just happens to be fortunate that by choosing the Eco Badge you’ll be doing your part to help combat the plastic crisis!

Get in contact with us at 800-563-2464 to design your own custom plastic name tags just how you want them to be - and don’t miss a chance to check out some of our reusable metal name tags as well!