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There are a lot of benefits to having a company implement a name badge policy. Employee's personal privacy is one concern that is sometimes part of this discussion. However, when considering the effect that photo name badges have on both customers and employees, there are some very good advantages that come with its implementation. To make it easier for businesses to decide, we've compiled a short list of reasons why name badges actually create better customer experiences.

1. They Can Set the Tone of Your Customer Engagements

Well-designed photo name badges can be more than just space to display one's name. They can be a great way to set the tone of conversations between employees and customers. Having your name badges say, "Hi! I'm John. At your service!" or "My name's John! How can I help?" does a great job of encouraging customers to relay their questions and concerns.

2. Building Confidence Through Good Photos

One thing photo name badges can do that other name badges can't, is reveal the brighter, friendlier side of an employee. Having a good photo of your staff happily smiling is a great way to build more confidence in your employees as they face customers.

A decent photo also shows customers the good side of an employee. So whether they first encounter your staff smiling or not, the photo on their badge shows customers an employee's happiest state. That said, should a customer encounter a jolly staff member with an equally jolly name badge, that can help that customer feel at ease and relax, resulting in better overall engagements.

3. A Building Block of Your Corporate Values & Identity

While it certainly is enough to just have a standard design on your name badges, the way that they're customized can also be a way for others to directly identify your company.

If you're a hotel that wants to embody a sense of comfort and hospitality, it would do you well to have your employees wear badges that invite guests to confide in them their concerns and queries. On the other hand, if you want your business to be known for its creativity, cleverness, or uniqueness, having badges that reflect those characteristics can help you stand out against other businesses in your industry.

4. Better Accountability

Having one's name on display instantly increases accountability within your company, especially for customer-facing employees. Because customers are able to identify the employee that they are engaged with, employees are, in turn, more conscious of how they present themselves and how they interact with customers.

This works both ways in the sense that a customer can either sing praises of an employee's exceptional customer service, or they can log a complaint about a staff member's unbecoming attitude. Additionally, because an employee's name is on display, this eliminates a small barrier for a customer to provide feedback: having to ask for someone's name. Badges exist to help the customer commend or complain about a certain staff member anonymously, without bringing too much attention to themselves.

5. Increased Security

Name plates and badges can also be an added security measure. Having an employee's role displayed on their name badge, for example, can signal to security whether someone is allowed access to a certain section of the building or not. This could help prevent and reduce instances of internal and external theft, or even espionage from competitors.

6. Avoid Awkward Moments

While it may be protocol in some hotels or restaurants for staff to introduce themselves to their guests and customers, it can sometimes create an awkward atmosphere when the guest forgets their waiter's name and has to ask them again. At the same time, it can also feel a bit awkward when a customer asks a staff member for their name, not knowing whether it's because the guest wants to commend or complain about them. Having a name badge reduces that kind of friction and allows both parties to go about their business.

7. Establish Instant Connections

It's a completely different experience to have somebody call you by your name rather than by a pronoun like "sir" or "ma'am". It's also a different experience to know that it was Earnest or Lucy that was serving your meal on a particular evening, rather than a stranger with no name.

There is a strong identification that happens when a customer is able to identify a certain hotel or restaurant with an exceptional staff member. Because they know that Earnest did a very good job of serving them during their anniversary dinner, they're more likely to come to that place again in the future.

Design & Print Your Own Photo Â鶹´«Ã½ÍŶÓ

Now that you know the impact that name badges can have on both your employees and your customers, you can get started designing your own ID badges that will perfectly represent your brand and company values as well as enhance customer engagement and satisfaction. If you have any questions or concerns that you want to ask, however, feel free to get in touch with us at 1-800-563-2464